480p

Creative Direction by Daniel Ruiz and Pariswifi
Graphic Design & Art Direction by Daniel Ruiz

An album cover for pariswifi’s debut project titled “480p.” We began to discuss the cover and the album’s concept late 2015 and planned to shoot it sometime during his visit to Chicago in 2016 when we shot his music video, cute/dummy. The cover’s colors were created to look like how the album sounded to paris and I; additionally, we added elements of digital distortion for the album’s namesake. We pulled references from arcade games and album covers in the 80s.